WHAT WE DO

Redefining Excellence Without Borders

First Indonesia, a Japanese interior design and build company, has been serving retail brands across Indonesia. With a strong foundation in Japanese craftmanship and design principles, we are dedicated to delivering high-quality solutions tailored to our clients’ needs, ranging from intimate retail spaces and warm, exciting offices to expensive commercial developments. Each project we undertake is approached with a commitment to quality, meticulous attention to detail, and a focus on creating lasting value for our clients.

Project

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We have worked on more than 100 projects during 10 years of innovation

Clients

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Total clients who have trusted First to create their space.

Trust

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The trust appreciation we have built together to continue to innovate.

Satisfaction

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Client satisfaction is our passion for prioritizing quality.

Creating
Happy
Encounters

Between
People and
Product

First Indonesia, a Japanese interior design and build company, has been serving retail brands across Indonesia.

A strong foundation in Japanese craftmanship and design principles, we are dedicated to delivering high-quality solutions tailored to our clients’ needs, ranging from intimate retail spaces and warm, exciting offices to expensive commercial developments. Each project we undertake is approached with a commitment to quality, meticulous attention to detail, and a focus on creating lasting value for our clients.

Scope Expertise

Design Interior

FIRST shapes future-ready environments where architecture, brand, and human experience converge. We design transformative spaces across urban, retail, hospitality, corporate, and exhibition sectors—office towers, co-working ecosystems, transit hubs, cultural venues, urban residences, luxury retail, hotels, resorts, headquarters, flagship stores, and immersive brand destinations. Each project is designed with strong spatial identity, operational clarity, and international standards, ensuring environments that enhance experience, strengthen brand presence, and support long- term commercial performance.

Information Technology (IT) Services

FIRST integrates advanced IT security systems to protect assets, operations, and data across commercial, corporate, hospitality, retail, and public environments. Our solutions include surveillance systems, access control, network security infrastructure, monitoring systems, and secure operational technology tailored to office buildings, headquarters, retail stores, financial environments, public facilities, and high-confidential areas. Every system is implemented with precision and compliance, reinforcing safety, reliability, and business continuity.

Intellectual Property

FIRST develops IP-driven environments and collaborations that translate intellectual property into immersive and commercially impactful experiences. We design official IP merchandise stores, limited edition capsule spaces, collectible display areas, interactive customization booths, IP-themed cafés and restaurants, branded playgrounds, cross-industry collaborations, and IP-inspired public installations. Each initiative is structured to strengthen storytelling, increase audience engagement, and elevate brand equity within competitive markets.

VISION

As Part of the global FIRST company group, our mission is to create optimal encounters where our client’s products and services can enhance people’s lives. We believe that by fostering these connections, we contribute to a better everyday experience for everyone involved.

At First Indonesia, we take pride in our work and strive to build enduring relationships through reliable service and innovative design solutions. Our experience and dedication to excellence have earned us the trust of clients across the retail industry, making us a dependable partner for your interior design and build
needs.

ENJOYABLE
CONVENIENT

Efficient

Trusted

Professional

One Solution

Consistent

RELIABLE
HIGH
QUALITY

OUR PEOPLE OUR POWER

Find Us in
Global Group

OSAKA, JAPAN

First Co, Ltd.

Osaka Head Office
20F. Chuo Odori FN Bldg., 1-3-8 Tokiwamachi,
Chuo-ku, Osaka 540-0028, Japan

TOKYO, JAPAN

First Co, Ltd.

Tokyo Head Office
5F. Matsuoka Ginnana Bldg., 7-17-14 Ginza,
Chuo-ku, Tokyo 104-0061, Japan

SHANGHAI, CHINA

SHANGHAI FIRST SHENGYOU CONSTRUCTION DECORATION CO, LTD.

China Head Office 7F. West Building of Shanghai Tech
Beijing East Road, Huangpu District, Shanghai

JAKARTA, INDONESIA

PT FIRST INNOVATION INTERNATIONAL
PT FIRST SOLUTION INDONESIA

Wisma Nugra Santana 10th Floor Jl Jend.
Sudirman KAV. 7-8 Jakarta, 10220 Indonesia

COMPANY
CHART

EXECUTIVE

DIRECTOR

President Director

Goto Dai

  • Establishing the company’s vision, strategy, and business direction

  • Overseeing the operational and financial performance of all business lines

  • Making strategic decisions and promoting business development

  • Representing the company in relationships with clients, partners, and stakeholders

  • Ensuring good corporate governance and sustainable business growth

Director

Yokoyama Naoya

  • Translate company strategy into operational plans

  • Manage and coordinate division performance in line with company targets

  • Oversee operational implementation, work quality, and resource efficiency

  • Report performance, progress, and risks to the President Director

  • Support business development and maintain relationships with clients and stakeholders

EXECUTIVE OFFICER

SECTION CHIEF

Project Management

  • Lead and supervise multiple project executions in alignment with company strategy and standards

  • Oversee planning, coordination, timelines, budgets, and resource allocation at portfolio level

  • Ensure consistent quality control and compliance across all projects

  • Act as primary escalation point for clients, internal teams, and vendors

  • Report strategic progress, risk analysis, and performance outcomes to the Director

Project Designer

  • Lead and supervise the development of design concepts aligned with client vision and project objectives

  • Ensure accurate translation of briefs into strong functional and aesthetic design solutions

  • Oversee coordination between design team, project management, and site controllers

  • Review and approve working drawings, design revisions, and presentation materials

  • Maintain design quality standards while ensuring alignment with timelines and project targets

UNIT CHIEF

Project Designer

  • Lead and manage the design unit in developing concepts aligned with client and project requirements

  • Ensure clear translation of briefs into strong functional and aesthetic design outcomes

  • Coordinate closely with project management and site controller teams for smooth execution

  • Supervise preparation of working drawings, design revisions, and presentation materials

  • Monitor design quality and ensure deliverables meet established standards and project timelines

SUPERVISOR

Project Management

  • Supervise daily project implementation and ensure activities run according to plan

  • Monitor timelines, budgets, and resource allocation to maintain project efficiency

  • Ensure project execution aligns with company scope, standards, and quality requirements

  • Coordinate communication between clients, internal teams, and vendors

  • Prepare and submit regular progress updates, issue reports, and completion summaries to the Director

Human Resources & General Affair

  • Manage recruitment, employee administration, and HR development

  • Oversee the company’s employment policies, discipline, and work culture

  • Manage office operational needs and work facilities

  • Ensure compliance with company low and employment regulations

  • Support the smooth operation of the company administratively and internally

Purchasing

  • Manage the procurement process for goods and services according to company need

  • Search, select, and maintain relationships with vendors and suppliers

  • Negotiate pricing, quality, and delivery times

  • Ensure material availability according to project specifications and schedules

  • Control purchasing administration and ensure procurement cost efficiency

Project Designer

  • Assist the Unit Chief in supervising day-to-day design operations

  • Ensure design development follows approved concepts and client requirements

  • Support coordination between design, project management, and site control teams

  • Review and check working drawings, revisions, and presentation materials for accuracy

  • Maintain design quality and ensure outputs meet timelines and established standards

Construction (Site Controller)

  • Supervise and control overall site operations and field implementation

  • Ensure all construction work complies with approved drawings, technical specifications, and quality standards

  • Monitor project progress, material usage, and workforce performance on site

  • Coordinate closely with project management, design teams, and vendors to resolve technical issues

  • Prepare and submit structured reports on progress, challenges, and site performance

OFFICER

ASSOCIATE

Project Management

  • Plan, coordinate, and control project implementation

  • Manage project timelines, budgets, and resources

  • Ensure project quality meets company scope and standards

  • Serve as a liaison between clients, internal teams, and vendors

  • Report project progress, challenges, and completion to director

Human Resources & General Affair

  • Assist in recruitment processes and maintain employee administrative records

  • Support implementation of company policies, discipline procedures, and work culture initiatives

  • Handle daily office operational needs and facility coordination

  • Ensure proper documentation and support compliance with employment regulations

  • Provide administrative support to maintain smooth internal company operations

Purchasing

  • Assist in processing purchase requests and procurement documentation

  • Source and compare vendors or suppliers based on price, quality, and delivery terms

  • Support price negotiations and follow up on purchase orders

  • Monitor material delivery to ensure alignment with project specifications and schedules

  • Maintain purchasing records and help ensure cost control and administrative accuracy

Strategic - Digital Marketing

  • Develop and execute digital marketing strategies aligned with overall business objectives

  • Identify market trends, audience insights, and digital opportunities to strengthen brand positioning

  • Oversee implementation of digital campaigns, content strategy, and performance marketing initiatives

  • Analyze campaign performance, engagement metrics, and conversion data to optimize results

  • Support sustainable brand growth and enhance online competitiveness through data-driven strategy

Strategic - Information Technology (IT)

  • Develop IT business strategies aligned with company growth objectives

  • Identify new market opportunities, partnerships, and technology-driven solutions

  • Support the implementation and commercialization of IT systems and services

  • Conduct market analysis, competitor benchmarking, and performance evaluation

  • Drive revenue growth and strengthen the company’s competitive position in the IT sector

Strategic Intelectual Property (IP)

  • Business Development – Intellectual Property (IP Merchandise)

  •  Develop business strategies for IP merchandise aligned with company growth objectives

  • Identify licensing opportunities, brand collaborations, and new IP commercialization potential

  • Explore market trends and consumer insights to expand IP product categories and distribution channels

  • Support execution of IP partnerships, merchandising programs, and retail activation strategies

  • Monitor sales performance and market response to strengthen revenue growth and brand equity

Designer

  • Develop concepts and designs according to project and client needs.

  • Translate briefs into functional and aesthetic designs.

  • Coordinate with project management and site controller teams.

  • Prepare working drawings, design revisions, and project presentations.

  • Ensure design results meet quality standards and project timelines.

Construction (Site Controller)

  • Monitor daily site activities and support field implementation according to project plans

  • Check work execution to ensure compliance with approved drawings and specifications

  • Assist in tracking project progress, material usage, and workforce activities on site

  • Coordinate with supervisors, project management, designers, and vendors for technical clarification

  • Prepare daily site reports and document progress, issues, and field conditions